Creative Director,
Innovation Designer
I am a multidisciplinary Creative Director working at the intersection of technology, design and craft. I spent the past decade on branding, design and innovation, and today I bring the same exploratory mindset to communication, shaping brand experiences across design systems, integrated campaigns, film, social, events and media activations.
That same mindset led me into generative AI, where I now build orchestration systems and creative workflows that give brands more control over how ideas are produced, adapted and scaled, without losing craft along the way.
Experience
Creative Director
Dentsu Creative · Milan · 2024 to present
Creative direction on integrated campaigns with a focus on creative innovation.
Creative platform & campaigns: Heineken (Birra Moretti), Disney+, Goovi, Italian Ministry of Foreign Affairs.
AI orchestration: Allianz Direct.
Associate Creative Director
AKQA (WPP) · Milan · 2023 to 2024
Leading digital transformation and communication strategy for global brands.
Prada, Nestlé, British American Tobacco, Coop, H&M.
Copywriter, Sr. Copywriter
AKQA (WPP) · Venice and Milan · 2015 to 2022
Content, digital platforms and direct strategies for clients from FMCG to luxury.
Intesa Sanpaolo, Armani, Ducati, Max Mara, Nestlé, TIM.
Jr. Copywriter
Ogilvy & Mather (WPP) · Milan · 2014
Integrated and ATL work across TV, film, print and OOH.
Galbani, Sanpellegrino, Wind.
Teaching & Education
Professor @ IED Milan
2023 to present
Professor of the second-year Integrated Communication Lab, BA in Communication Design.
BA in Communication Design
IED Milano
Copywriting and Art Direction. 110/110 with honours.